The Bridgly Blog

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How to track sales from ChatGPT and AI assistants

AI assistants like ChatGPT, Perplexity, Gemini, and Claude now recommend products and send buyers to stores. Here is how to see that traffic, attribute AI-driven sales, pay AI agents and their operators commission, and get recommended more often.

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How to track affiliate sales in Stripe (without custom code)

Stripe has no built-in affiliate tracking. Here is how to attribute Stripe Checkout and subscription payments to affiliates and referral partners using webhooks, how recurring commission and refunds work, and the mistakes that cause missing commissions.

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How affiliate tracking works: cookies, click IDs, and server-side tracking

How affiliate tracking actually works in 2026: tracked links, first-party cookies, click IDs, server-side conversion tracking with Stripe and Shopify webhooks, attribution windows, and why browser privacy changes broke pixel-based affiliate tracking.

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UTM parameters for app campaigns: a naming convention that survives

UTM tags are trivial to add and easy to ruin. Here is a naming convention that still reads clearly after a hundred campaigns, and the specific mistakes that make app campaign data useless.

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Branch vs AppsFlyer vs a link platform: which do you actually need

Branch and AppsFlyer are mobile measurement partners built for multi-network paid acquisition. Most teams comparing them do not need either yet. Here is where the line falls and what the cheaper answer looks like.

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Mobile attribution basics: why install numbers never match

Your ad platform, your store console, and your analytics will all report different install counts. Here's why that is expected, what each source actually measures, and how to reason about the gaps instead of chasing them.