Campaign tracking
Every channel measured the same way.
Know which channel produced the traffic, across digital and print, without building a tagging convention nobody follows.
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Every channel measured the same way.
A link per placement
Give each channel, post, or partner its own link and the attribution takes care of itself. No spreadsheet of UTM conventions that half the team ignores.
Last 7 days
1,284 clicksTop referrer
instagram.com
Top device
iPhone · 61%
Print counts too
QR codes are measured like links, so a poster, a package insert, and an email are directly comparable for the first time.
Referrers
This monthcreator.amy
Partner link
newsletter
Email campaign
podcast.fall24
Show notes
Direct / unknown
No referrer
Everything in one view
All placements in the same dashboard, so the comparison is a screen rather than an exercise.
go.bridgly.com/launch
Smart linkiPhone visitor
Safari · US
Android visitor
Chrome · UK
Desktop visitor
Chrome · CA
Unknown device
Fallback rule
Why campaign measurement falls apart
Usually not for lack of tools. For lack of a consistent way to use them.
Tagging conventions decay
UTM discipline survives about two campaigns before someone types it differently.
Channels report differently
Each platform counts in its own way, so the numbers do not add up to anything.
Offline is unmeasured
Print, events, and packaging produce no data, so they are judged on vibes.
Results arrive too late
A report assembled after the campaign ends cannot change how the campaign is run.
Make a link per placement
One for each channel, post, partner, or print run.
Distribute them
Digital and physical, it does not matter.