The Bridgly Blog

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Bitly vs Dub vs Bridgly: picking by job

Bitly shortens. Dub pays digital partners. Bridgly routes app installs and ties physical QR scans to attributed sales and commissions.

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Deferred deep linking, explained without the jargon

Deferred deep linking carries a destination across an app install, so a new user lands where they were headed instead of your home screen. Here is how the matching works, why it is never perfect, and when it is worth the setup.

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App Links vs Universal Links: what differs and what does not

Android App Links and iOS Universal Links solve the same problem with different plumbing. Here is what each verification file does, why you need both, and the mistakes that stop them verifying.

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What is a universal install link (and why two store links lose installs)

A universal install link is one URL that detects the visitor's device and routes to the App Store, Google Play, or web. Here's how the routing works, why posting two store links costs installs, and what to check before you ship one.

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Deep links vs universal links vs App Links: the differences that matter

Custom URL schemes, Apple Universal Links, and Android App Links solve overlapping problems in incompatible ways. Here's what each one actually is, when each breaks, and which to use.

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Smart links vs short links: when you need routing, not just a shorter URL

Short links shorten. Smart links decide. Here's the difference in behaviour, when each is the right tool, and why using a plain shortener for app installs quietly costs you conversions.

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Should you use a branded short domain for app links?

Branded short domains improve trust and click-through, but they add DNS, SSL, and deliverability considerations. Here's what actually changes, what it costs, and when a shared domain is the better call.