The Bridgly Blog

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QR codes on product packaging: ideas, design tips, and tracking

How to use QR codes on product packaging to drive reorders, reviews, app downloads, and loyalty signups, with design and placement tips, what to link to, and how to track packaging scans through to repeat sales.

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Dynamic vs static QR codes: which one should you use?

Static QR codes are permanent and cannot be tracked; dynamic QR codes can be edited after printing and show scan analytics. Compare cost, tracking, expiry, and reliability, and learn when each type is the right choice.

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QR code tracking: what you can measure and what you cannot

A QR code is just an encoded URL, so tracking scans means tracking that URL. Here is what a scan can and cannot tell you, how to tell print placements apart, and why static store links waste the whole exercise.

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QR codes for app downloads: what actually works in the wild

QR codes fail for boring, physical reasons — size, contrast, placement, and dead destinations. Here's what to get right so scans turn into installs, and why a static store link on a poster is a mistake.