The Bridgly Blog

Article

Why links break inside Instagram, TikTok and other in-app browsers

A link that works fine in Safari can fail inside a social app's built-in browser. Here is what those environments do differently, which failures you can fix, and which you have to design around.

Article

Firebase Dynamic Links is gone: what to migrate to

Firebase Dynamic Links shut down on 25 August 2025 and existing links now return 404. Here is what actually replaced it, what you lose with each option, and how to migrate without breaking links already in the wild.

Article

In-app browsers are where install links break

Instagram, TikTok, and LinkedIn open links in their own embedded browsers, which handle redirects and URL schemes inconsistently. Here's what breaks, how to detect it, and how to build a link that survives.

Article

Why your app install link isn't working: a diagnostic checklist

Work through the failure modes in order — wrong destination, in-app browser blocking, broken deep-link association, stripped parameters, and dead store URLs. Each has a distinct symptom.