The Bridgly Blog

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Web to app: moving mobile web visitors into your app

Most mobile visitors land on your website, not your app. The handoff between the two is where installs are won or lost. Here is what works, what annoys people, and how to measure it honestly.

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Referral links that actually work on mobile

Most referral programs leak at the same point: the invited friend installs and lands on a generic home screen with no idea who invited them. Here is the plumbing that keeps a referral intact.

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One link in bio for iOS and Android: stop splitting your traffic

Social bios allow one link, but apps ship on two stores. Here's why link-in-bio pages add a step that costs installs, and how a single routing link solves it without an intermediate page.

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App install links for creator and influencer campaigns

Give every creator the same link and you cannot tell who drove what. Give each a different link and you have a maintenance problem. Here's the setup that gets clean per-creator attribution without either.

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Driving app installs from a desktop website

Your visitor is on a laptop. Your product is a phone app. Here's how to bridge that gap without asking people to email themselves a link — and why the QR handoff outperforms every alternative.